Leopoldo Alejandro Betancourt Lopez is a man known for having a Midas touch because of investing in several successful investments. The most recent acquisition was Hawkers, an eyewear company based in Spain. Hawkers is now an international eyewear brand known for its eco-friendly, comfortable, and affordable design, thanks to Alejandro Lopez. In 2016, Hawker co-founders realized their business was going down due to a lack of finances; Leopoldo Alejandro Betancourt Lopez invested in funding the company with $56 million. Alejandro did not only help the company financially; instead, but he also brought his marketing expertise, including social media marketing.
Hawkers were established by Iñaki, David, Pablo, and Alex in 2013 for $300. The business was influenced by Alex, studying in the United States, and he brought home a pair of Knockaround sunglasses. David and Alex began working as brand ambassadors for the United States eyewear company before joining Pablo and Iñaki to co-found Hawkers. In the beginning, Hawkers did so well distribute and marketing its products online through Facebook. Hawkers got an opportunity to talk to other investors concerning its social media marketing skills. Platforms like Twitter used the company as a case study on how a company can tremendously expand by influencing the features of its services.
Hawker’s main target was the young people. The eyewear firm manufactured colorful products that attracted the young generation. The firm manufactured quality and affordable products offering buyers the value of their purchase. During the time, the Spanish fashion company did not have a factory of its own; instead, it was using a factory owned by Luxottica, a dominant industry player. Factors including back-ordering and customer policies led the company to strain financially. Leopoldo Alejandro Betancourt Lopez came in to save Hawkers from collapsing. When the company began to do well, the co-founders decided to select Leopoldo Alejandro Betancourt Lopez, the company president, and Lopez chose Nacho as the Chief Executive Officer. Leopoldo Alejandro Betancourt Lopez worked together with the co-founders to bring Hawkers to its current location and more